Thursday, November 18, 2010

Logos & Typography

It's incredible how important font choice can be. How the slightest nuances in a font can make or break a design, how a font can develop into a brand and vice versa. The above logos are all great examples of how an identity can really tie into a font. Whether it's script, sans serif, thin or thick, fonts can come to represent a company and their products in a way that really sticks in our mind. The fact that a font can stand on it's own, free of logo and still be recognizable to a brand is quite a feat.

Take the Coca Cola font for example- it has managed to not only become the Coca Cola image, but can be recognized by most viewers with only a fraction of the logo. Simply by choosing the right font they have been able to reach a worldwide audience, and not just reach them, but be remembered. This is something every company wants, and one of the many reasons that font choice is essential to making or breaking a brand identity. In a world where we are constantly viewing graphic design and logos, it's now more important than ever to really grasp the feel of a company through type.

Friday, November 12, 2010

David La Chapelle

David La Chapelle

David La Chapelle is one of my favorite photographers. And if you know me and my intense love of color/pop culture, you can probably guess why just from the above image. But if you look back through the past two and a half decades of his work, it's both amazing and inspiring how much he has actually produced. From working with celebrities from Madonna to Elton John, his music videos and multiple major ad campaigns, he has definitely been a busy guy.

Some might call his work provocative or grotesque, but it almost always carries a message. His photographs have a huge amount of symbolic and even literal imagery, often revolving around problems the modern world faces. Since moving from magazine photography to his own personal work he has been freed to tackle even more complex and sometimes unfavorable subjects. His ability to blend popular celebrities with his subject matter has brought him the fame he deserves, but his eye for composition, color and creative flair have made him the amazing designer he is today.

Wednesday, November 3, 2010

Being John Malkovich

Being John Malkovich

I am a bit obsessed with movies. Especially movies that no one else likes or wants to watch with me, it seems. On the other hand, everyone I have ever gotten to watch this movie has said two things: "it's weird!" and "that was a really good movie!". I'm not sure if it's Cameron Diaz's obsessive love of animals or the concept of taking over another body, but it remains one of the few movies I can watch over and over and not tire of. Spike Jonze is an amazing director, and his use of space, color and unique camera angles throughout the film only enhance the already unusual plot line. Every moment of this film is a grotesque exaggeration of the world we live in, but lies just enough in reality to make it almost believable. The cinematography alone makes it worth checking out, but throw in a crazy plot, a few famous faces and you have an equally eccentric and brilliant movie.